ACC’s new look reflects a well-established brand with a strong customer focus in a market continually influenced by evolving technology
NEPTUNE, NJ – June 22, 2017 – When a 34-year-old business revises its brand identity to more closely match its commitment to customers, people take notice. Automated Control Concepts, Inc. (ACC) has realigned its public face to keep step with its ongoing work with evolving technologies – both legacy and new innovations — that today’s businesses rely on to remain vital and competitive.
“Our brand image has more or less been the same for three decades,” explains ACC CEO Michael Blechman. “Our brand represents the principles that we have operated under for over 30 years – long term relationships, high quality customer experiences, proactive communications and collaboration. These elements remain true and critical to our business. What has changed is how we meet the new economic, regulatory, and security challenges that manufacturers contend with in the current environment and how we apply our experience and expertise to help our customers improve the efficiency, quality, and compliance of their manufacturing operations.”
“Developing a new logo and website completes a process that has been in the works for quite some time. Our goal is to show how ACC is committed to staying up to date with new technology and future trends while remaining connected to existing products and systems to best serve our customers and partners,” says Kevin Hannigan, President. “ACC employees are curious and love to learn. That is how we have amassed this incredible body of knowledge and, frankly, the best personnel in the field. Everyone at ACC is invested in the customer experience, whether they’re interfacing with customers regularly or working on projects behind the scenes. We all embrace the challenge to deliver what we call ‘smart solutions.’”
The new logo features a clean, modern monogram and a trio of bubbles, slightly reminiscent of gears that feel buoyant, new, and fresh. In different colors, different sizes, and different positions, the restrained graphics work together to suggest how ACC focuses on simple solutions to meet customer business goals — bringing together the optimal elements for the customer’s desired outcomes, what ACC calls “Smart Solutions.”
“Customers and partners will find more information, and find it more intuitively, on ACC’s new website,” explains Arlene Weichert, Executive Vice President of Sales. “We’ve kept it simple and direct and have laid the foundation for what we hope will become a go-to resource for customers and partners. Nothing replaces our face-to-face exchanges, and nothing will. But for those who would like to take a sample of what it’s like to work with us, the new website gives them an idea. ACC’s marketing strategy has always been to develop and grow customer relationships through the solutions and services ACC provides. That is the greatest value we can provide. Our customers recognize that. We hope they see that reflected in our brand realignment.”
Established in 1983, Automated Control Concepts, Inc. (ACC) is an independent systems integrator delivering automation and information-oriented solutions to the industrial market. ACC helps businesses improve the efficiency, quality and compliance of their manufacturing and/or facility operations through the strategic use of technology and standards (such as S88 and S95). Services include initial requirements definition and system design through the implementation and commissioning of plant-wide automation and information systems. ACC delivers solutions to a wide variety of industries, including Life Sciences, Consumer Goods, Food, Water and Utility. Typical solutions include PLC/SCADA applications, Batch and Recipe Management, Track & Trace, Plant Performance, and Control-to-Enterprise integration. For more information about ACC, visit www.automated-control.com.